Gift Cards: your tool to fight the retail financial crisis
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Gift Cards: your tool to fight the retail financial crisis We have been hearing many news about how COVID-19 has changed the financial background in Europe, the unluckiest ones have even experienced it on their skin. In the business framework surely the most affected sectors…
Gift Cards for employees: cost or investment?
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Gift cards for employees: cost for the company or investment in its competitiveness on the market? The quick answer is: both. Technically and in terms of accounting, gift cards are a cost to an enterprise, while from a modern and wise human resources perspective,…
Shopping in the time of Covid: who won and who will win?
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Shopping in the time of Covid: who won and who will win? In just three months, in many ways, we have jumped ahead ten years: I think there has been a disruptive change in the way we shop. Not being able to go out, we…
Gift cards: the opportunity for Retailers to increase sales and brand awareness
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Gift cards: The opportunity for retailers to increase sales and brand awareness Gift cards and vouchers are valuable marketing tools. Customers can be specifically stimulated to buy with you. There are also many other advantages for traders. We will tell you why you should offer…