News
IMA Europe: Amilon hosts the third Italian edition
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We are happy to announce the third Italian edition of the IMA Europe conference, that reunites all the IMA Europe members, together with all those who are interested in this peculiar field that is quickly expanding. IMA was born in the USA and has a specific…
Branded Currency: the gift card has changed its image and name
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Healthier than ever before, the gift card has changed its image and name: the industry is now talking about it as a “Branded Currency”. This was discussed in Chicago at the Flourish Conference this month, where we at Amilon, had the pleasure of participating. The…
New valuable additions to Amilon’s Catalogue for Spain, Switzerland, Germany and The Netherlands
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April 2019 starts with an expansion in Amilon’s catalogue: not one but four brand new digital gift cards are now available for companies to reward and incentivize their customers and employees in four different European countries. Various categories are covered by these valuable additions: department…
The “Be Customer-Centric” event and the advantages of applying the Attribution Models to Digital Gift Cards
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On February 28th,2019, we had the pleasure of participating as speakers at the “Be Customer-Centric” event, organized by Commanders Act. The multi-channel campaigns and the models of attribution in the field of sales related to digital communication channels were both the theme of the meeting…