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Gift Cards for employees: cost or investment?

July 2, 2020

Gift Cards for employees: cost or investment?

Gift cards for employees: cost for the company or investment in its competitiveness on the market?

 

The quick answer is: both. Technically and in terms of accounting, gift cards are a cost to an enterprise, while from a modern and wise human resources perspective, gift cards are an investment in the future of our company.

Gift cards are one of many direct instruments of modern incentive policy for companies, taking care of employee well-being, employee motivation and attitude to the workplace, while indirectly affecting the competitiveness of companies on the labor market and their image as an employer.

This criterion has become equally important with others, because of the so-called employee market development – once employment was associated with employee submission to the company and unequal relations, while nowadays in healthy and mature organizations there should be a balance in mutual relationship: the company employs an employee because it values his competences, skills and personality, while the employee decides to choose a given company because, apart from competitive remuneration, it also values the employer’s reputation, work environment, atmosphere and people. An important element complementing the whole are non-wage benefits offered to employees, such as gift cards for well-known brands.

Gift cards are usually bought by enterprises as comprehensive packages, so-called cafeteria systems – remuneration systems that allow employees to choose from a range of benefits offered within a certain financial limit. An example of a cafeteria offer: tickets to the gym, swimming pool, fitness, prepaid cards, tickets for sporting and cultural events or just gift cards and vouchers for stores of known chains and brands.

In order to motivate companies to use this solution and its popularization and to facilitate financial settlements, the fiscal system of many countries, including Poland, has provided tax and social security (ZUS) incentives related to the use of this solution. Specific categories and type of gift cards aimed at employee development can be even exempted from taxation. In Poland, this limit amounts to PLN 1000 per employee per year and is regulated by the company social benefits system (ZFŚŚ).

There are many employee benefit agencies on the market (B2B channel) which, apart from an attractive substantive offer (interesting brands in portfolio) also offer comprehensive support in the settlement of gift card costs – they know which cards fall within the scope of benefits covered by the social benefits fund, how to qualify them as costs and bill them.

Amilon also offers a wide range of gift cards in its portfolio – around 200 partner brands around the world – which are used to reward and motivate employees. Gift cards are available in various denominations and conditions of use. We help in choosing them for your company and employees. We remain at your disposal for the contact and consultancy.

 

Article written by Karol Ziółkowski, Business Development Manager Poland @  Amilon Warsaw

Spread gift cards, spread the smile. Gift cards: the unique answer to companies needs

April 24, 2020

Spread gift cards, spread the smile

Spread gift cards, spread the smile
Gift cards: the unique answer to companies needs.

 

When I started my experience as International Sales Manager for Amilon I thought – like many others, I bet – that what I was going to sell internationally was an innovative way of making gifts for people, on a personal level. Personally I have often received gift certificates for my birthday and I really liked the gift. Through the gift card people can offer their friends and family the opportunity to enjoy cooking classes, a haircut at their favorite barbershop, a relaxing day at a SPA …

However, with time, I learnt that gift cards can be a lot more than that. They are much more than incredible personal gifts. In fact, they are revolutionary business gifts for companies that are looking for new and more practical ways to incentivize and reward employees, partners, and customers.

I got this particular intuition, while talking and negotiating with customers, companies and brands all over the world. All of a sudden, it was clear to me that people from Europe, India, USA and Latin America have a unique and common need: finding an easy and successful way to incentivize employees, or to reward customers for their proven loyalty.

And this simple and successful rewards are digital gift cards.

Gift cards are the perfect reward for every occasion, because they meet every individual taste and preference, allowing people to express themselves by getting what they most need or desire with their corporate benefits or customer loyalty rewards.

This incredible flexibility is why gift cards are so loved across the world: companies from every country appreciate gift cards as benefits, because everyone loves free choice on how to spend her own benefits.

What do I mostly love about working for Amilon? To expand a universal network based on the same need, that is translated into single local habits and cultures, by providing each country with the relevant gift card offer of both local and international brands.

Amilon definitely does it! getting the widest catalogue offer possible, always including local brands. This is also why Monexia expanded their sales team, including local people from all over the world, guaranteeing to customers a global presence that now spans from Italy to Mexico, from Spain to Poland…

Our catalogue of digital gift cards is constantly growing, and this growth is led by what our customers are looking for.

Our catalogue of digital gift cards is constantly growing, and this growth is led by what our customers are looking for. Would you like to incentivize your employees with a grocery brand gift card in Switzerland? Coop is now available for you. Are you looking for a tech incentive for France? Fnac-Darty gift card is ready for download in our catalogue. Fashion gift card for Spain? Visit Monexia and get El Corte Inglés gift cards for your employees now. Supermarket gift cards for Germany? Take them to REWE with Monexia digital gift card.

Do you want to leave the choice to your customers regarding how they prefer to spend their reward in Spanish retailers? Just order Idea Shopping gift card for Spain…

By doing this, I am sure that you will gain a new ability: putting a smile on your customers faces. Because, if gift cards can be wonderful personal gifts, they would be even better corporate rewards.

– Article by Giuseppe Di Rienzo, International Sales Manager

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